{"id":1554,"date":"2020-03-02T23:21:44","date_gmt":"2020-03-03T04:21:44","guid":{"rendered":"https:\/\/2020.dc.wordcamp.org\/?post_type=wcb_session&#038;p=1554"},"modified":"2020-03-02T23:21:44","modified_gmt":"2020-03-03T04:21:44","slug":"tell-the-right-stories-learn-how-to-craft-a-compelling-narrative-that-gets-the-sale","status":"publish","type":"wcb_session","link":"https:\/\/dc.wordcamp.org\/2020\/session\/tell-the-right-stories-learn-how-to-craft-a-compelling-narrative-that-gets-the-sale\/","title":{"rendered":"Tell the Right Stories : Learn How to Craft a Compelling Narrative That Gets the Sale"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You have an incredible product and, on paper, it blows the competition out of the water! However, without a memorable story (regardless of how fantastic your product may be) the odds are likely stacked against you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a digital world full of noise and attention-seeking gimmicks, a compelling story is critical for brand recognition and eventual ambassadorship. You must earn the right to your customers&#8217; attention and use the art of storytelling to make the sale. In this talk you will learn:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li> How to create a simple and unique narrative for your brand (or your client&#8217;s). <\/li><li>Techniques for effectively presenting your story. <\/li><li>How to walk your clients through the story, positioning your product as the obvious solution to their problem.<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>You have an incredible product and, on paper, it blows the competition out of the water! However, without a memorable story (regardless of how fantastic your product may be) the odds are likely stacked against you. In a digital world full of noise and attention-seeking gimmicks, a compelling story is critical for brand recognition and &hellip; <a href=\"https:\/\/dc.wordcamp.org\/2020\/session\/tell-the-right-stories-learn-how-to-craft-a-compelling-narrative-that-gets-the-sale\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tell the Right Stories : Learn How to Craft a Compelling Narrative That Gets the Sale&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11709798,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1585403400,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1190],"footnotes":""},"session_track":[24],"session_category":[],"class_list":["post-1554","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 28, 2020","time":"9:50 am"},"session_speakers":[{"id":"1190","slug":"tara-johnson","name":"Tara Johnson","link":"https:\/\/dc.wordcamp.org\/2020\/speaker\/tara-johnson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/11709798"}],"version-history":[{"count":1,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1554\/revisions"}],"predecessor-version":[{"id":1555,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1554\/revisions\/1555"}],"speakers":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1190"}],"wp:attachment":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1554"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1554"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}