When it comes to search engine optimization (SEO) in today’s competitive and confusing landscape, it’s not enough to find a popular keyword and insert it into your meta tags. WordPress SEO plugins are far from a set-it-and-forget-it strategy. And the tactics that some “gurus” recommended 10 years ago to game the rankings could be landing your site in the penalty box in 2020. Getting and keeping Google traffic today is about addressing a person’s intentions when they search, while also demonstrating expertise, authoritativeness and trustworthiness. Does your site’s content do all those things? In this presentation, Melanie Phung will dispel some persistent myths about SEO and explain how to connect with a bigger audience by providing what people actually want in a way that Google will reward.<\/p>\n","protected":false},"excerpt":{"rendered":"
When it comes to search engine optimization (SEO) in today’s competitive and confusing landscape, it’s not enough to find a popular keyword and insert it into your meta tags. WordPress SEO plugins are far from a set-it-and-forget-it strategy. And the tactics that some “gurus” recommended 10 years ago to game the rankings could be landing … Continue reading “Beyond Keywords and Metadata: How to Dominate SEO by Mastering “Search Intent””<\/span><\/a><\/p>\n","protected":false},"author":17757888,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1585317000,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1121],"footnotes":""},"session_track":[24],"session_category":[],"class_list":["post-1513","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 27, 2020","time":"9:50 am"},"session_speakers":[{"id":"1121","slug":"melanie-phung","name":"Melanie Phung","link":"https:\/\/dc.wordcamp.org\/2020\/speaker\/melanie-phung\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1513\/revisions"}],"predecessor-version":[{"id":1514,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1513\/revisions\/1514"}],"speakers":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1121"}],"author":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/orangespark"}],"wp:attachment":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1513"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1513"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}