{"id":1475,"date":"2020-03-02T23:48:28","date_gmt":"2020-03-03T04:48:28","guid":{"rendered":"https:\/\/2020.dc.wordcamp.org\/?post_type=wcb_session&#038;p=1475"},"modified":"2020-03-02T23:48:28","modified_gmt":"2020-03-03T04:48:28","slug":"how-to-sell-wordpress-to-your-manager-the-magic-keywords-that-unlock-buying-in-a-bureaucracy","status":"publish","type":"wcb_session","link":"https:\/\/dc.wordcamp.org\/2020\/session\/how-to-sell-wordpress-to-your-manager-the-magic-keywords-that-unlock-buying-in-a-bureaucracy\/","title":{"rendered":"How to sell WordPress to your manager: The magic keywords that unlock buying in a bureaucracy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At WordPress VIP, we&#8217;re often faced with the task of explaining to enterprise buyers how they can use a piece of free, open-source software with thousands of contributors, powering more than 35 percent of the web. Seems simple enough, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll talk about the types of conversations we have with product, marketing, technical, editorial, procurement, and legal teams at some of the world&#8217;s largest companies when they are evaluating WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At WordPress VIP, we&#8217;re often faced with the task of explaining to enterprise buyers how they can use a piece of free, open-source software with thousands of contributors, powering more than 35 percent of the web. Seems simple enough, right? We&#8217;ll talk about the types of conversations we have with product, marketing, technical, editorial, procurement, &hellip; <a href=\"https:\/\/dc.wordcamp.org\/2020\/session\/how-to-sell-wordpress-to-your-manager-the-magic-keywords-that-unlock-buying-in-a-bureaucracy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to sell WordPress to your manager: The magic keywords that unlock buying in a bureaucracy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":14774312,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1585330800,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1139],"footnotes":""},"session_track":[25],"session_category":[],"class_list":["post-1475","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 27, 2020","time":"1:40 pm"},"session_speakers":[{"id":"1139","slug":"ryan-sholin","name":"Ryan Sholin","link":"https:\/\/dc.wordcamp.org\/2020\/speaker\/ryan-sholin\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1475\/revisions"}],"predecessor-version":[{"id":1476,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1475\/revisions\/1476"}],"speakers":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1139"}],"author":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/ryansholin"}],"wp:attachment":[{"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1475"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1475"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}