Catharine McNally is the accessibility lead at Phase2, a digital experience agency. Addressing accessibility on a website or mobile application can be overwhelming and confusing, that “looking the other way and begging forgiveness later” is a common approach. But this leads to technical debt and inaccessible user experiences that affect everyone, not just those with disabilities. Adoption of accessibility on a product succeeds best not when under regulatory pressure, but when there’s an organizational culture shift. McNally has devoted her career to training and consulting internal teams and clients around the country to implement and prioritize accessibility processes and programs. Both at Phase2 Technology and as chair of the Alexander Graham Bell Association for the Deaf and Hard of Hearing, her work has been recognized by the American Association of People with DIsabilities and listed in the “Tech Titans: People to Watch” feature by the Washingtonian Magazine.