Google Analytics isn’t the only game in town anymore. There’s a new world of open source analytics packages, including some born in the WordPress ecosystem, which can help you to decentralize visitor data – and become a more privacy-positive organization in the process.
In this talk, we’ll review the pros and cons of open source analytics packages and explore the options that are currently available. I’ll teach you how to integrate them into your development workflow, and how to help your clients get the most out of them. We’ll also talk about how decentralized analytics can help you to stay on the right side of changing privacy laws.