Ten years ago, when you started your business, the first thing you took care of was making business cards. Today your first thought goes to making a website. With WordPress, it’s relatively easy to get online, but it’s a good practice to start such a project by asking yourself some questions and taking a content-first approach so you can turn your website visitors into customers.
- What pages should definitely be on your site?
- What information is useful to your site visitors? What is useless?
- Who are your readers? What and how do you write for them?
In this talk, we will explore common questions together and I will show you some great examples of websites that implement those best practices.