Across organizations and industries, brands are beginning to look, feel, and sound more homogeneous and predictable than ever. The trend towards powerful CMS platforms, responsive layouts and design systems introduces enormous efficiencies, but with those efficiencies there comes a creative cost: a certain uniformity of look and feel. So, how can organizations use design to stand out in saturated markets? What audiences can expect to learn:
- The powerful principle of contrast in branding, and how to use it to create strikingly different brand experiences.
- The five key visual brand signals, and how organizations can use them effectively to own their identity.
- The power of metaphor as a way to help organizations and industries tell their stories.
- And most importantly, how all of us can use design to spark emotional connections and motivate audiences in new ways.