The New York Times release of Snowfall in 2012 took the web industry by storm. Media-rich and captivating, its design evoked wonder, fear, and desperation in the face of an avalanche. Snowfall was one of the first great art directed digital experiences in this era of the modern web. Art direction isn’t a new concept, though. Look at any magazine or print publication — designers have long been creating evocative media experiences. Recent web technologies have made the dream of unconstrained art directed experiences on the web possible. In this talk, we’ll look at how we can use the new WordPress editor, Gutenberg, to create gorgeous art-directed websites.