Everybody’s doing it and so should you.<\/p>\n
Any website can be “better” and there’s no better way to test it than A\/B testing.<\/p>\n
The talk will cover the what and the why of A\/B testing and look at different metrics of “betterness.” We’ll also cover some ways to apply it to WordPress.<\/p>\n
The audience will walk away with a better understanding of why testing is important and the kinds of tests they might want to run on their own websites. They’ll also learn some simple WordPress-specific tips and tricks of setting up the experiments in the easy and right way.<\/p>\n","protected":false},"excerpt":{"rendered":"
Everybody’s doing it and so should you. Any website can be “better” and there’s no better way to test it than A\/B testing. The talk will cover the what and the why of A\/B testing and look at different metrics of “betterness.” We’ll also cover some ways to apply it to WordPress. The audience will … Continue reading “ABCs of A\/B testing and how to start testing in WordPress”<\/span><\/a><\/p>\n","protected":false},"author":3677026,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500062400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[770],"footnotes":""},"session_track":[13412,5545],"session_category":[],"class_list":["post-773","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-2","wcb_track-user"],"jetpack_shortlink":"https:\/\/wp.me\/p8gcWY-ct","jetpack_sharing_enabled":true,"session_date_time":{"date":"July 14, 2017","time":"4:00 pm"},"session_speakers":[{"id":"770","slug":"antti-koskenrouta","name":"Antti Koskenrouta","link":"https:\/\/dc.wordcamp.org\/2017\/speaker\/antti-koskenrouta\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/773\/revisions"}],"predecessor-version":[{"id":1841,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/773\/revisions\/1841"}],"speakers":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/770"}],"author":[{"embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/condalator"}],"wp:attachment":[{"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=773"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=773"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/dc.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}