Producing great content is just the start. Reaching your intended audience is the next critical part.
WordPress is not just the ultimate platform for content creation, it can be leveraged in many different ways to build that important reach – through social and email integration and more.
Over the past 8 years, I’ve used WordPress in ways that build those connections, starting with No Treble (a site for bass players). I’ve learned what it takes to get content shared across the social web, how to use WordPress’s incredible built-in features (like category feeds) to generate relevant, high engagement email newsletters and more. I’ve since applied this learning to several client sites with similar success.
No Treble grew to be (and continues to be) the most read publication for bass players in the world (online or off). We’ve been able to shape WordPress into something that has grown our Facebook audience to over 272,000 fans, and we send out 90,000+ emails each month – all triggered by the content we publish on WordPress.