Everybody’s doing it and so should you.
Any website can be “better” and there’s no better way to test it than A/B testing.
The talk will cover the what and the why of A/B testing and look at different metrics of “betterness.” We’ll also cover some ways to apply it to WordPress.
The audience will walk away with a better understanding of why testing is important and the kinds of tests they might want to run on their own websites. They’ll also learn some simple WordPress-specific tips and tricks of setting up the experiments in the easy and right way.
Speaker
Author: Antti Koskenrouta
I’m a WordPress developer based in Washington, DC, working with organizations to plan, build, and improve websites that need to work reliably over time. I began working with WordPress in 2008 and have focused on it full time since 2011, helping clients shape practical solutions around real business and organizational needs.
Much of my work involves guiding complex or evolving WordPress platforms — from new initiatives to stabilizing and improving existing systems. While most of my clients are in the Washington, DC area, I also work regularly with organizations in my native Finland.
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